You’re a real talent with significant skills. You’re a good decision maker, ethical and of high character. You’re the teammate everyone wants; with a work ethic second-to-none. You’re creative, insightful, articulate and pretty darn good with the written word. Maybe you even have the “it” factor that bosses and boards look for. However, outside of your immediate circle, no one really knows much about you. Your parents taught you that humility was an important trait and you believed them, and rightfully so. You are, in fact, too humble to self-promote. As it turns out, you may be a well kept secret…
O.K., seriously, do you think those closest to you (much less your expanding network of colleagues) really know just how good you are? Do they know how much you care? How hard you work? Do they know why you shouldn’t be considered part of the vast sea-of-sameness that includes the run-of-the-mill crowd? You probably don’t want to waltz around proclaiming just “how good you are” at the top of your lungs, however, you can and should put certain tools to work on your behalf. Tools like LinkedIn, Brand Yourself, About Me and a myriad of others that promote your visibility and competency without you having to look like an arrogant self-promoter. Use these tools to tell your story around the clock and anytime someone decides they want to learn a bit more about you, you’ve got a valuable utility working on your behalf––even when you’re not paying attention. And these tools are capable of telling your story very well, particularly when they’re constructed properly. You never know when opportunity is going to come along and maximizing your visibility is both key and central to your discoverability. You deserve it, right?
This is 2014 and technology has moved so quickly (and not slowing down) that it’s left many in it’s wake and thinking that they would eventually get around to learning this or that. Are you one of them? At the sake of pointing out the obvious, if you give this technology train an inch it will take a quick foot and before you know it, you’ll be just like that “older” person you already know that just doesn’t get it. You know the one––poor thing. The point is, the tools and technology available to help you become more visible are worth the time and effort. Don’t get left behind.
Somebody’s probably looking for someone just like you! Since you occupy the big corner office at Y.O.U., there’s not a more qualified person when it comes to promoting your number one product. Be self-aware and remember a cardinal rule: Your image is shaped by what you share (and in some cases what you don’t!).
Engage, get visible and stop being such a secret!
- Being Average Doesn’t Mean You Can’t Be Relevant – Just Ask The Cowboys! (tommccollum.me)
- Secrets of the Job Hunt Invites Members to Use Social Media to Build Their Brand (prweb.com)
- 6 Steps to Social Marketing Success with LinkedIn (2communicateblog.wordpress.com)
- 10 benefits of_a_linked_in_profile (slideshare.net)
- Daily LinkedIn To-Do List: Advanced LinkedIn Tip (integratedalliances.com)
- Top 3 Reasons To Get Visible NOW! (tommccollum.me)