What if someone else decided on your behalf what brand you should wear? And what if you had no choice in being identified as part of a particular herd?
And what if your sphere of influence was a relatively small area where you spent your days and nights and maybe a contiguous field or two in case you decided to stray for a evening or two (read: work, home and play)? Imagine a few people on the ponderosa getting together one day and searing an indelible mark onto your rear end and voila!––you have your own not-so-unique personal brand and you’re stuck with it! No thinking, no scheming and no effort required on your part––a passive branding victim as it were. Actually, come to think of it, that almost perfectly describes what many people do when it comes to their own branding and visibility efforts. No thinking. No scheming. No effort. And you guessed it… it really shows! These are people that have decided not to take an active role in establishing and communicating their own brand––they simply allow those around them to silently develop their own opinions and thoughts as to brand and reputation attributes. And they allow those throughout their digital network to make their own interpretations based on various online activities or the lack of––the latter being potentially just as harmful. And contrary to what some believe, brand and reputation are not mutually exclusive. As a matter of fact, most people don’t take an active role in managing either, particularly in this age of ubiquitous social media and a personal digital footprint that expands by the day.
Don’t you think it’s time you grabbed this particular bull by the horns and took control of both your brand and visibility? Just being part of the herd doesn’t cut it any more. You have a personal megaphone (I could have said bullhorn) at your fingertips whether it’s LinkedIn, Facebook, WordPress, Brand Yourself, About Me, Twitter, Instagram, Tumblr or a whole host of other platforms to promote your most important product… YOU.
How will others know if you don’t tell them? Are you willing to leave it up to interpretation? If you’re not in control of your digital footprint, do you think all the pieces will add up to a correct representation of who you actually are? Are you willing to take that chance? Like it or not, search engine functionality brings world-wide visibility and opportunity-givers are combing the web looking for people just like you. Your friends, co-workers and neighbors are looking too. Separate yourself from the herd and stand out if you want to be considered… because people are looking and you will be found. It might be a social opportunity, a new job offer, a promotion, a board seat consideration, a consulting role or any number of other life opportunities. With intimacy (person-to-person) giving way to technology, more and more discovery is taking place online and your reach and visibility is greater than ever! Are you positioned to take advantage of this powerful new medium?
Don’t be a cow.
- Out of Sight – Out of Mind! (tommccollum.wordpress.com)
- Four Tips for a Powerful LinkedIn Profile (everydayfamily.com)
- The Digital You (digitalageofmarketing.com)
- Personal Branding & Shakespeare – What Could They Possibly Have in Common? (tommccollum.me)
- Advanced Personal Branding 101 – Are You in Control? (tommccollum.me)